Retention · Lifecycle · Email & SMS · Klaviyo
Hi! I'm Andrew.
Retention & lifecycle marketing for CPG and DTC brands.
I build and run email, SMS, and lifecycle programs that turn first orders into repeat customers, and I tie them to your media plan and daily numbers so you know what's actually driving growth.
Certified
Klaviyo Product Certified
$1.4B
PrettyLitter exit to Mars
Built the retention foundation
25–30%
Of Hint's DTC revenue from email
Brand grew past $100M
50+
CPG brands
19 years in email and lifecycle
About
The retention lead who also reads the media plan.
I'm Andrew Gambino, an email, SMS, and lifecycle marketer with 19 years of getting customers to come back.
At PrettyLitter I spent the first 2.5 years building the retention infrastructure behind lower subscription churn and higher LTV, on the way to a $1.4B exit to Mars. At Hint, email regularly drove 25–30% of DTC revenue as the brand grew past $100M.
Read more ↓Selected work
Case studies in subscription, retention, and lifecycle.
Beverage
Hint
Head of Retention & Lifecycle Marketing, contract
2015 to 2019
Engagement
25–30%
Of DTC revenue from email
The challenge
Hint needed an email channel built from the ground up, plus someone to grow it and run it week to week.
What I did
- Built the Klaviyo foundation and managed the email vendor relationships
- Built and managed welcome, abandoned cart, and win-back flows
- Set up and QA'd weekly promo, content, and retention campaigns
- Ran a testing program on creative, subject lines, from names, and send times
- Kept the list clean and compliant, and delivered weekly and monthly reporting
Helped Hint grow its DTC business exponentially, with email often driving 25–30% of DTC revenue, as the brand grew past $100 million in total revenue.
Read the full case study →Pet · subscription
PrettyLitter
Head of Retention & Lifecycle Marketing, contract
2017 to 2019
Engagement
$1.4B
Exit to Mars
The challenge
PrettyLitter brought me in to own the email channel end to end and build its retention foundation.
What I did
- Built the retention and lifecycle marketing infrastructure in Klaviyo
- Built and managed automated flows, including abandoned cart, welcome, and win-back
- Set up, tested, and QA'd weekly promo, content, and retention emails
- Directed new creative with a freelance designer, within brand guidelines
- Handled list hygiene and compliance, and delivered monthly reporting
In the first 2.5 years, built the retention foundation behind lower subscription churn and higher LTV. PrettyLitter went on to a $1.4 billion exit to Mars from $1 million in capital.
Read the full case study →Kids' health · subscription
Hiya Health
Head of Retention & Lifecycle Marketing, contract
Early stage
Engagement
Repeat purchase
Focus
The challenge
Hiya needed customers who came in on a 50% off first-order offer to keep buying at full price.
What I did
- Built the foundational lifecycle flows
- Used customer data to find the right timing and cadence after the first order
- Ran campaigns to move first-time buyers into repeat purchases
Laid the early groundwork for turning discounted first orders into repeat customers.
Read the full case study →Home furnishings
Schumacher
Email marketing and digital analytics consultant
2022 to 2025
Engagement
Email + reporting
Scope
The challenge
Schumacher needed its email program kept running smoothly while it moved from Marketo to HubSpot.
What I did
- Ran day-to-day email operations before, during, and after the platform move
- Supported the Marketo to HubSpot migration so sends kept going without disruption
- Delivered regular performance reporting on the email channel
Carried the email program through a full platform migration over three years, with steady reporting throughout.
Nutrition
Kate Farms
Email marketing and digital analytics consultant
2017
Engagement
Email + reporting
Scope
The challenge
Kate Farms wanted to jump-start its digital marketing and needed email infrastructure, strategy, and execution.
What I did
- Vetted and selected the email platform, then set up Klaviyo for compliance and deliverability
- Planned flows by segment and behavior, plus the monthly calendar and cadence
- Defined KPIs and benchmarks, and identified on-site list growth opportunities
- Built and managed welcome, win-back, and abandoned cart flows and weekly campaigns
- Built a company-wide digital marketing dashboard the team used every day
Left behind a working Klaviyo program and a company-wide dashboard used for daily decisions.
Apparel · Shopify
Shopify apparel brand
Paid media & retention lead
$2.76M
Sales with no recorded session
Feb to Sept
Engagement
The challenge
Cookie banners and bot traffic left big gaps in Shopify's tracking, so channel numbers looked very different year over year even though the sales were real.
What I did
- Explained to the client why Shopify's attributed revenue dropped without sales dropping
- Compared Shopify, ad platforms, Triple Whale, Klaviyo and Hiro instead of trusting one report
- Ran paid media, email and SMS against one daily flash report on GMV, spend and pacing
Attribution changed. We kept hitting monthly GMV goals.
Read the full case study →Four ways to work together.
2 to 3 weeks · fixed fee
Retention Audit
A full review of your Klaviyo account, flows, campaigns, segmentation, SMS, and deliverability. You get a ranked fix list and a walkthrough.
Details ↗6 to 10 weeks · fixed scope
Lifecycle Build
I design and build the program your brand needs now, from welcome and lead nurture through post-purchase, replenishment, and win-back.
Details ↗Monthly · 3 month minimum
Retention Partner
Ongoing strategy and management for brands that need a senior retention owner without a full-time hire.
Details ↗Add-on or 4 to 6 week project
Growth Planning and Reporting
Media budgets, forecasts, and a daily flash report built with your analytics team, so paid and retention run off the same numbers.
Details ↗FAQ
Questions brands actually ask.
If yours isn't here, send a note and I'll answer directly.
What does a retention marketing consultant do?
I own the part of your marketing that happens after the first order: email, SMS, lifecycle flows, segmentation, and the reporting that shows whether customers come back. Depending on the engagement, I audit, build, or run the program alongside your team, agency, or freelancers.
What size brand do you work with?
Most of my clients are CPG and DTC brands doing roughly $5M to $100M a year. Below about $1M there usually isn't enough customer data to justify senior retention work, and I'll tell you so on the first call.
Why hire a consultant instead of a retention agency?
With me, the person who scopes the work is the person who does it. Agencies are a good fit when you need a large production team. I'm a better fit when you need senior judgment, a program built right, and someone who connects retention to your paid media and your numbers.
Do you work directly with brands or through agencies?
Both. I work directly with brands, and I've also been the senior retention lead inside agency and growth teams. If you're an agency with a client who needs lifecycle strategy, let's talk.
What's included in a Retention Audit?
A review of your Klaviyo account, flows, campaigns, segmentation, SMS, deliverability, list health, and integrations, measured against your revenue goals. You get a ranked list of fixes with effort estimates and a walkthrough call, in two to three weeks.
Do you only work in Klaviyo?
Klaviyo is where I spend most of my time, and I'm Klaviyo Product Certified. I've also worked with Shopify, ReCharge, Skio, Stay.ai, Yotpo, Okendo, and HubSpot, and I've moved programs between platforms.
Do you manage paid media too?
I plan and direct it: channel mix, budget recommendations, forecasts, and performance reviews, working with whoever runs the ad accounts. Retention is my focus. Paid planning is how I make sure the customers you buy are worth keeping.
Do you work with subscription brands?
Yes. Subscription and replenishment brands are a big part of my work, and I've worked in ReCharge, Skio, and Stay.ai alongside Klaviyo.
How is pricing structured?
The Retention Audit is a fixed fee. Builds are scoped as fixed projects, and ongoing work is a monthly retainer. We'll size it on a 30-minute call.
Next step
Find the leak.
Fix the flow.
Keep the customer.
Book a 30-minute call. Bring your questions or your Klaviyo login. You'll leave with at least two things worth fixing, whether we work together or not.
Book a call