Brands I've worked on, and what I did there.

The challenge

Hint needed an email channel built from the ground up, plus someone to grow it and run it week to week.

Built the channel from scratch and ran it for nearly four years.

What I did

• Built the Klaviyo foundation and managed the email vendor relationships
• Built and managed welcome, abandoned cart, and win-back flows
• Set up and QA'd weekly promo, content, and retention campaigns
• Ran a testing program on creative, subject lines, from names, and send times
• Kept the list clean and compliant, and delivered weekly and monthly reporting

The challenge

PrettyLitter brought me in to own the email channel end to end.

Ran the channel for two and a half years, from flows to weekly sends to monthly reporting.

What I did

• Managed Klaviyo and all email vendor relationships
• Built and managed automated flows, including abandoned cart, welcome, and win-back
• Set up, tested, and QA'd weekly promo, content, and retention emails
• Directed new creative with a freelance designer, within brand guidelines
• Handled list hygiene and compliance, and delivered monthly reporting

The challenge

Kate Farms wanted to jump-start its digital marketing and needed email infrastructure, strategy, and execution.

Left behind a working Klaviyo program and a company-wide dashboard used for daily decisions.

What I did

• Vetted and selected the email platform, then set up Klaviyo for compliance and deliverability
• Planned flows by segment and behavior, plus the monthly calendar and cadence
• Defined KPIs and benchmarks, and identified on-site list growth opportunities
• Built and managed welcome, win-back, and abandoned cart flows and weekly campaigns
• Built a company-wide digital marketing dashboard the team used every day