I've spent 19 years getting customers to come back.
Based in
Marina del Rey, CA
I started in email in 2008 as an email analyst at a performance marketing company, back when a segmented send felt advanced. Before going independent I ran marketing and analytics in-house as Director of Marketing and Analytics at JewelScent, where I owned email, affiliate, search, and the KPI dashboards the whole company used.
Since 2015 I've worked as an independent consultant, and almost all of my clients have come through referrals: founders, growth leaders, and agencies who needed someone senior to own retention. Some engagements were direct. Others were as part of an agency or growth team.
Over that time my work has grown past email. I plan and direct paid media budgets, build forecasts and growth scenarios, and partner with analytics teams on daily flash reports. I do it because retention decisions are only as good as the numbers behind them.
What I'm good at: finding what's broken in a lifecycle program fast, building flows that fit how your customers actually buy, and explaining the numbers so a founder, a CFO, and a creative team all walk away with the same plan.
What I'm not: a big agency. You work with me directly, from the first call through the work itself.
Experience
Where I've done the work.
2015 to now
Co-founder and managing partner, 3commaDigital
Digital marketing firm covering email and lifecycle, paid social, search, and reporting.
2022 to 2025
Email marketing and digital analytics consultant, Schumacher
Ran email operations through a Marketo to HubSpot migration, with regular performance reporting.
2017 to 2019
Email marketing manager (contract), PrettyLitter
Owned the email channel: Klaviyo, flows, weekly campaigns, creative direction, and reporting.
2017
Email and digital analytics consultant, Kate Farms
Chose and set up Klaviyo, built flows, and built a company-wide dashboard.
2015 to 2019
Email marketing manager (contract), Hint
Built the email channel from scratch, ran it, and led testing and reporting.
2013 to 2016
Director of Marketing and Analytics, JewelScent
Owned email lifecycle programs, affiliate, search, social, and company KPI dashboards.
2011 to 2013
TargetClose
Affiliate marketing, email, and reporting and analytics.
2008 to 2011
Email analyst and email specialist
Started in email at Vantage Media, then The DuMont Project, a DTC brand incubator.
Certifications
- Klaviyo Product Certified
- Klaviyo deliverability certificate
- Omnichannel strategy certificate
- impact.com Product Training, Expert
Platforms
- Klaviyo and Shopify
- ReCharge, Skio, and Stay.ai
- Yotpo and Okendo
- HubSpot, Marketo, Listrak, and Mailchimp
Education
B.S. Business, California State University, Chico
Next step
Let's look at your retention program together.
Book a 30-minute call. Bring your questions or your Klaviyo login. You'll leave with at least two things worth fixing, whether we work together or not.