Lifecycle Build · 6 to 10 weeks · fixed scope
A lifecycle program built around how your customers actually buy.
Flow strategy, segmentation, and Klaviyo builds for brands rebuilding after an audit, a migration, or a new product or subscription launch.
Who it's for
- Brands coming out of an audit with a long fix list
- Brands migrating to Klaviyo or relaunching after a replatform
- Brands adding a subscription or replenishment program
What's included
- Lifecycle map: which flows, which triggers, which segments
- Flow builds from welcome and lead nurture through post-purchase, replenishment, and win-back
- Segmentation and personalization rules
- Klaviyo setup and integrations
- Deliverability fixes and list hygiene rules
- Messaging and creative direction for your designer or team
- Documentation your team can run with
What you walk away with
- A documented lifecycle program live in Klaviyo
- Segments and rules your team understands
- A baseline to measure the next round of improvements against
How it works
The process, week by week.
01
Plan
We agree on the lifecycle map, the segments, and what success looks like.
Weeks 1 to 2
02
Build and QA
Flows get written, designed with your team, built, and tested.
Weeks 2 to 8
03
Launch and hand off
Flows go live in stages, and your team gets documentation and a walkthrough.
Weeks 8 to 10
Questions
About the lifecycle build
- Do you write and design the emails?
- I write the strategy and messaging direction and work with your designer, copywriter, or freelancers on the creative.
- Which platforms do you build in?
- Mostly Klaviyo, connected to Shopify and subscription tools like ReCharge, Skio, and Stay.ai.
- What happens after launch?
- You can run it yourselves with the documentation, or keep me on as a Retention Partner.
Other engagements
2 to 3 weeks · fixed fee
Retention Audit
A full review of your Klaviyo account, flows, campaigns, segmentation, SMS, and deliverability. You get a ranked fix list and a walkthrough.
Monthly · 3 month minimum
Retention Partner
Ongoing strategy and management for brands that need a senior retention owner without a full-time hire.
Add-on or 4 to 6 week project
Growth Planning and Reporting
Media budgets, forecasts, and a daily flash report built with your analytics team, so paid and retention run off the same numbers.
Next step
Let's look at your retention program together.
Book a 30-minute call. Bring your questions or your Klaviyo login. You'll leave with at least two things worth fixing, whether we work together or not.